The poster uses a QR code, or 2-D barcode. These codes--they look kind of like crossword puzzles, can be read by the cameras on smartphones. They can store text information, SMS messages or (as is the case with our campaign) a URL for a website. They're very popular in Japan (there's one on Big Mac wrappers that stores nutritional information), and have just started to show up in North America.
In the Media
To date, our QR code campaign has garnered media attention, on and offline. We think three articles, in particular, capture the full effect of what it means to connect this new web tool with a conservation campaign.
The Big Wild Campaign
This page hosts photos from our QR code campaign. All of the photos you see on this page are also available in high-res versions, downloadable here:
Example of the mobile-friendly web-page where visitors are
are directed after they scan the QR code.
Master Images of the Posters
Flathead River Valley, used in Vancouver, Edmonton and Calgary
Restigouche Watershed, used in Toronto and Ottawa
Restigouche Watershed in French, used in Montreal and Quebec City