We're posting this poster in seven Canadian cities, hoping to entice smartphone owners to scan the image and access one of our mobile-friendly petition pages.

 

The poster uses a QR code, or 2-D barcode. These codes--they look kind of like crossword puzzles, can be read by the cameras on smartphones. They can store text information, SMS messages or (as is the case with our campaign) a URL for a website. They're very popular in Japan (there's one on Big Mac wrappers that stores nutritional information), and have just started to show up in North America.

To date, our QR code campaign has garnered media attention, on and offline. We think three articles, in particular, capture the full effect of what it means to connect this new web tool with a conservation campaign.

This page hosts photos from our QR code campaign. All of the photos you see on this page are also available in high-res versions, downloadable here: