The 2012 Big Wild t-shirt is rolling out across Canada and is now available at Mountain Equipment Co-op.

 

Each year, we sit down and think about the design we want to see on the Big Wild tee. It should invoke Canadian conservation values, adventure, freedom to roam - wildlife and people, alike - and good ol' versatility.

 

The 2012 design is inspired by the "tree of life" concept and weaves together images from the Canadian wilderness and the recreational spirit our founding partner, Mountain Equipment Co-op, nurtures. This year, we chose three different colours. Both the men's and women's tee are available in black. Women can also choose turquoise while the men's comes in dark blue.

 

For the last three years, The Big Wild t-shirt has sold out before the year is out so get 'em while they're hot. You can order your tee on MEC.ca.