About The Big Wild

Founded by Mountain Equipment Co-op and the Canadian Parks and Wilderness Society, The Big Wild is a conservation movement that makes it easy for you to stand up for wilderness protection campaigns. Join us in calling on our political representatives to protect Canada’s precious public land and water forever. Do something small to save something big.

Wilderness

Canadians know how lucky we are. Nearly one quarter of the planet's wild forests are inside our borders; 20% of the world's fresh water and 24% of the planet's wetlands are Canadian, too. It's an incredible national treasure... and it's under tremendous pressure.

Community

This site is a community of Canadians celebrating our wilderness – and working together to protect it. It's a place where you can share your wilderness experiences...plan an adventure with friends... and meet people like you who love the outdoors and our wild spaces.

Conservation

Real wilderness needs to be large enough to keep the natural balance – and that means thinking big. That's the vision behind The Big Wild. Conservation scientists believe we need to protect at least half of Canada's wild spaces to ensure the integrity of our ecosystems.

Who's behind The Big Wild?

The Big Wild was founded in 2008 by the Canadian Parks and Wilderness Society (CPAWS)and Mountain Equipment Co-op, who provide funding, research and staff. Donations to The Big Wild Fund support initiatives aimed at protecting large wild spaces.  

The Big Wild Staff

Darren Barefoot, Program Manager
 
Darren is the co-founder of Capulet Communications, a web marketing company that specializes in technology and social change organizations. Co-author of "Friends with Benefits: A Social Media Marketing Handbook". He speaks regularly about web marketing and emerging technology, and has been quoted as an expert on social media on the CBC, BBC, in Wired, the Wall Street Journal, and dozens of other magazines, and TV and radio programs.

He was once lost in the jungles of Coast Rica for six hours. A howler monkey almost ate him.
 
Theodora Lamb, Community Manager
 
Theo is new to the conservation world with a background in radio. She is also the community manager for the BC Children's Hospital Foundation. She contributes to the blog The Daily Gumboot and, from time to time, can be heard on Vancouver's Bollywood station, RJ1200.

She has a yen for wild, starry nights and pointing out military satellites on their north to south trajectory.